Why Spending on Website Traffic Is Foolish, Unless You First Do These 3 Digital Marketing Strategies
Yet, for the first time, digital ad spending will go down worldwide from the entire year before. According to a July, 2020 report by remarketer, experts predict a decline in ad spending of 4.9% worldwide in 2020, in comparison to 6.3% growth in 2019. The decline is mostly due to the Coronavirus pandemic.
Nonetheless, while the economy recovers, digital ad spending will go up again. But should you spend money for website traffic? The answer isn't any, when you yourself have not first dedicated to conversion.
You see, it generates no sense to cover traffic if you don't have a way to capture the lead and convert them into a customer. That's because without a conversion strategy set up, you'll put money into attracting visitors to your website, simply to see they leave without buying.
You can find 3 strategies you ought to spend money on first when you invest one penny in website traffic.
Strategy #1: Capture The Lead on a Landing Page
Significantly less than 1 percent of visitors buy the first time they visit a website. Consider that for a second.
That means over 99 percent of visitors to your website will leave your website without buying. Yet each visitor costs you money. When they leave without buying, you lose money. Plus, your acquisition cost per customer will be very high.
That's why its best that you develop an opt-in campaign focused on capturing the lead. NOT selling your product or service at first. By capturing the lead, you now can develop a connection with each visitor that opts in. And convert them from lead to customer over time.
The truth is, with digital ad spending, you ought to NOT send traffic to your home page or product pages. Learn more here.
Instead, it's better to send traffic to a dedicated landing page having an offer to compel visitors to opt-in and give you permission to message them via email and SMS text. These offers could be a free report, checklist or quiz. Something of value to your audience to establish your credibility.
Strategy #2: Follow-Up With a Series of emails and SMS Text Messages
Email is the most cost-effective kind of media with the best return on investment, according to the Direct Marketing Association. SMS texts have open and read rates of over 90%. Together, both of these types of messaging can assist you to in your follow-up to convert leads into paying customers.
The truth is, the persuasive quality of one's content could have a large impact on your own results. Plus, the quantity and frequency of one's messages. If you only have a few follow-up messages, chances have you been won't close many sales. Some contacts may respond quickly, while others might not be in a hurry. The important thing is never to stop messaging your opt-in contacts, unless they op-out.
One common myth in digital marketing is never to send way too many messages that may create a contact to opt-out. But when you return too little messages, you'll never produce a sale. The important thing is to send messages with relevant content to your audience acheter fans fb for provided that it will take to close the sale.
Strategy #3: Convert Sales With a Video Sales Letter or Automated Webinar
Digital marketing is a form of direct response marketing. The traditional long copy sales letter is a proven solution to convert leads into customers. In an electronic marketing campaign, you put the sales letter on a landing page with buttons that take visitors to your order page.
An even more effective strategy is to make a video sales letter. This can involve a voiceover artist communicating the message of the letter, with either the words showing on the screen or images that bring the words to life. Video is emotional and can increase your response rates.
