instagram pod
Right now, you no doubt could have been aware of the popular photo tool Instagram. That is a software readily available for smartphones which allows users to include visual effects with their pictures before sharing them through social media. Recently, Instagram has also emerged as a helpful business engagement tool. It's excellent digital PR potential, so here are five ways brands can use the app to increase engagement.
Photo competitions
One great choice for brands using Instagram is to keep photo competitions and encourage users to enter. The app is very easy to use and plenty of men and women have access to it, so there's every chance you'll get an excellent response - especially when there is a nice-looking prize available for the winner. This type of competition also can lead to greater exposure, specially if entrants share their photos on their own social networking pages.
Brand marketing
Companies also can use Instagram pictures due to their brand marketing. As an example, in addition to engaging a SEO agency to be sure a brand can be found searching engine results, a company could add extra appeal with their marketing with eye-catching Instagram pictures of products. These can be built-into a social media strategy in order to encourage engagement.
Event promotion
Another way to encourage instagram pod engagement using Instagram is always to harness people power around upcoming events. By tying in with pre-defined and branded hashtags companies can invite users to upload their very own photos of the function combined with relevant hashtag thereby igniting conversation amongst your target audiences.
User photos
In the beginning of 2012, Instagram had 15 million users. Now it's 50 million. This rapid growth, plus the truth that many people love to generally share photos through social networking, ensures that it is simple to find social networking users who also use Instagram. Sharing cool user photos on Facebook and Twitter can be quite a good method for brands to activate with new people and let them realize that they're appreciated. As an example, in addition to running the more traditional photo competitions discussed above, you could get visitors to submit their favourite pictures on the understanding that you'll share the best - giving your users publicity in addition to helping to advertise your brand.
Behind-the-scenes info
Finally, some brands are also using Instagram to generally share behind-the-scenes pictures of their offices to give people more insight into what they do and help spread an even more human image of their brand.
An increasing number of social networking agencies are utilizing Instagram to advertise their brand, and so it's definitely worth checking it out to see what the app could do for the company.
