Keyword Ranking: Doing Effective Keyword Research
As you make decisions about using the keywords that bring the best advantage to your page there are certainly a few steps you need to take to do the job of driving traffic to your website pages. Follow them and you'll likely have pages ranked in the utmost effective ten. Don't follow them and it's much more likely that you'll fail to operate a vehicle traffic to your pages.
1. Make a set of potential keywords
The first step is the most logical anyone to take. Make a set of the main topic covered on a page; a couple of words per page can do at the start. If your website has eight pages of content then no more than 8 pairs of words or 16 total words appear with this list.
Once the list is done you need to expand it dramatically. Utilising the free keyword tool at Google Ad words, enter your two topic words and then search. You will be given a set of keywords and some extra information that's critical to your success. Repeat this for every single couple of keywords that you initially made.
2. Select the keywords or key phrases that make the most sense
So now you have an inventory with many potential keywords. Now it's time to narrow the list once more to pick the a couple of keywords per page which can be both highly relevant to your content topic and are easy to rank for. There are several things to consider here.
1. Monthly Global Search Volume (popularity)
2. Amount of sites competing for ranking (competition)
3. Average page rank of the utmost effective ten pages (page rank)
4. Estimated cost per click (cpc)
These data result from multiple sources. Some, like page rank and cpc are returned by the ad words keyword tool. You may need another tool to have the true popularity check you keyword now serp checker and competition statistics. You will find numerous tools available for this purpose. I personally use Rank Tracker myself but that's an individual choice. It is best to check out a number of the various tools available before creating a decision.
Determining the most effective keywords for your website is just a matter of first calculating the Keyword Efficiency Index, a percentage that suggests how easy it will be to rank for almost any particular keyword. The KEI formula is p2/c where'p'is popularity and'c'is competition. The higher the quantity the easier it will be to rank for. I tend to decide on keywords or phrases with a KEI within a variety of 5 to 500:1. Higher numbers show that there will be a lot of competition and lower numbers show that popularity just isn't there.
Once KEI is decided, I look at page rank. The nearer to a'pr'of 1 I could possibly get without exceeding'4'is good. Ideally, a'pr'of zero would make ranking on the leading page a matter of a couple of days but they're few and far between. When the'pr'is really as high as 4 then ranking on the leading page will take as long as two to three months but I'll rank in the utmost effective 30 or top three search pages in around 2 weeks.
Finally, I have a quick consider the'cpc'estimate. While I don't have an obvious range here, I am looking for keywords or phrases which can be at the lower end of the number for almost any given search. I don't put much weight on'cpc'but it might help break a tie in regards to creating a choice.
3. Know your niche inside-out
Knowing your niche ensures that you'll have clear idea about how exactly to arrange the content on your site. If you are not really acquainted with the niche then it pays to complete some research to observe others organize that same niche. Following a trend of organization means that you're much more likely than not to pick keywords that individuals are apt to search for instead of what I call rainbow pie keywords.
4. Selecting the core site keyword
The main keywords you choose are those that get your content pages ranked high. Your greatest effort in research is completed here. There is another keyword you must also select and that's the core site keyword. This appears on each and every page, content or information, on your site. It's the glue holding the website together. The core site keyword is really as generic because they come, the only real time you should use a rainbow pie selection.
